Business & Marketing
Careers in the Business and Marketing field are dedicated to the managing and communicating of a business and its services. Professionals who work in Business and Marketing are:
Tactful | Self-Motivated | Organized
Explore the programs we offer in Business and Marketing!
![](https://www.pickenstech.org/wp-content/uploads/2024/03/marketing-e1711383204436-960x960.jpg)
Marketing
Marketing is a 1-year program that teaches students marketing principles through the lens of the hospitality and tourism industry by helping students:
- Learn and acquire strong Leadership skills through DECA (An Association of Marketing Students)
- Gain industry experience through internships and site visits
- Learn sales and marketing, accounting, and guest service skills
- Develop interpersonal skills, professionalism, dependability, and event planning
- Earn industry-based certifications
![](https://www.pickenstech.org/wp-content/uploads/2024/03/small_biz-e1711380978337-960x960.jpg)
Small Business Management
Small Business Management is a 1-year program focused on teaching students how to:
- Manage or work in a small office setting
- Prepare tax returns, acquire accounting skills and prepare payroll
- Learn marketing and entrepreneurship skills
- Create web pages via HTML and learn e-commerce skills
- Operate software to prepare spreadsheets and reports